Leeds United consider AI-powered dynamic ticket pricing
FROM THE PUBLISHER
Leeds United could introduce AI-powered dynamic ticket pricing to increase revenue at the Premier League club, its chairman has said. Paraag Marathe said the Elland Road club could reward loyal supporters with cheaper prices while pricing tickets for more casual fans at a higher mark-up. “There’s probably an opportunity to do it in a way that does increase revenue, but also makes it affordable for your most hardcore fans,” Marathe told sports industry conference Leaders…
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