Cuteness Is Political
FROM THE PUBLISHER
An election billboard illustrated with presidential candidate Prabowo Subianto (left) and his running mate Gibran Rakabuming Raka in Jakarta on March 18, 2024. —Yasuyoshi Chiba—AFP via Getty Images When you think of a military general, the descriptor “cute” probably doesn’t come to mind. But cuteness may have helped Prabowo Subianto , a former military leader and defense minister, reshape his image to prevail as a conservative presidential candidate in Indonesia’s 2024 elections . His campaign…
Original reporting by TIME. Some articles may require a subscription.