Alcohol makers in Japan tap into U.S. ready-to-drink market
FROM THE PUBLISHER
New York - Japanese alcoholic beverage makers have entered the growing U.S. market for ready-to-drink (RTD) products, including those known as canned chūhai in Japan, but not canned beer.While U.S. consumers are steering away from alcohol amid the soaring cost of living and rising health consciousness, RTD beverages are increasing their presence.According to British beverage market research firm IWSR, yearly alcohol consumption in the United States fell by 1%, on average, between 2015 and 2025,…
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